The design hire
you keep postponing.

One senior partner. Product, site and brand, shipped in days.

Book a call See Projects
Dark project board for SaaSflow: a Task: Web Design card wired to client notes, a subtask list and the assigned project manager and UX designer, each with its own tool stack
Close-up of a command input: an empty Start by typing field over rows for requesting approval, connecting Gmail, Slack and ClickUp, picking a project, and a flag reading Unrestricted access
Three glass panels over a field at dusk, the steps of a lead flow: find companies among Raiffeisen, Novomatic, Strabag, EVN and ecoplus, identify the contact person at Strabag, then the drafted email getting in touch
The same SaaSflow project board on white: Task: Web Design wired to client notes, a subtask list and the assigned project manager and UX designer
Quorum integrations screen on a violet gradient, a grid of connected sources and models: LinkedIn, company sites, X, Google Search, Claude, GPT, Grok and Kimi
A page of text with one sentence selected and a floating Change by speaking pill, a microphone beside the shortcut Command 8
Close-up of an action step: a Claude card pulling matching contacts from LinkedIn, X and GitHub, over a prompt to track funding and hiring signals and summarise them
Integration diagram on a warm orange gradient: a central Data Analysis node wired to API integration cards for Slack, Snowflake, ClickUp and Okta
recruitpilot campaign editor on the Sequenz tab: a LinkedIn connection request and a follow-up message, each with variables for the first name and the sender
Pricing engine section reading Pricing flexibility. From Seed to IPO. next to a lead list of names, titles and companies
recruitpilot dashboard over a photo of clouds at dusk: a campaigns chart for the week, a job openings table and an inbox of candidate messages with the open thread beside it
recruitpilot messages screen: an email thread with a hiring lead, tagged automatically, with a reply box and a generate draft action

What you get,
all on one retainer.

Three services. Pick any mix
on a flexible monthly retainer.

Web Design

Marketing pages, landing pages, full sites, designed to convert and shipped in days, not weeks.

Product Design

App UIs, dashboards, onboarding flows, delivered as Figma files or shipped as working code.

Branding

Logo, type and colour as one identity system, with the decks, ads and social sets that carry it.

Case studies.

Projects in full, from branding
to web and product design.

recruitpilot

A lead engine for recruiters, designed and built end to end. The marketing site that sells it, the sign-up that gets people in, and the product itself: pilots, lead lists and outreach.

  • Web Design
  • Product Design
  • Branding

Archive

Webinar hubs and content unlock pages, designed and built as one system. The pages that host the sessions, the gates that collect the signups, and the automation behind them, so a new hub takes minutes rather than a week.

  • Web Design

One senior partner, start to finish.

I'm Flo. Every project on this page was designed and shipped by me, with no agency overhead and no hand-off to a junior.

You brief me directly, I design and ship, usually in days rather than weeks.

Flo, the senior design partner behind adfects

Trusted by AI and SaaS teams.

Founders who wanted a partner
rather than an agency.

$12M seed round $12M Series A $6.5M seed round $17M seed round $5M Series A
“The new website converts at 4x the rate it did before, and the ads have delivered a consistently strong ROI ever since.”

Mike recruitpilot

Pricing.

Try it for a week, keep it on a retainer,
or scope a single project.

One week trial

$2,500/one-time

Test the partnership before committing. One deliverable, full access, no strings attached.

Credited to month one

Design partner

Ongoing

  • 48 hour turnaround
  • Pause or cancel anytime
  • Dedicated senior partner
  • Web and product design
  • A private Slack channel
  • Brand and design systems

Starting at

$5,000/month

Book a call

Project based

Fixed cost

A launch site, a product surface or a rebrand. Scope, price and timeline agreed before anything starts, source files handed over at the end.

Priced per project

Individual

Book a call

Questions.

The things worth knowing
before we start.

What is included in a retainer?

Design support across whatever you need shipped, on one flat monthly rate. You decide where the time goes, and it can shift from month to month as priorities change.

Can I pause or cancel?

Yes, at any point. There is no minimum term and no lock-in, so the retainer runs exactly as long as it earns its place.

Who actually does the work?

Me, from brief to ship. No agency layer, no juniors, and no hand-off to someone you have never spoken to.

How fast do I see the first work?

Usually within 48 hours. You see the work while it is being built rather than at a weekly reveal, so you can steer it instead of reacting at the end.

Do I get Figma files or working code?

Whichever you need. Product work comes as Figma files or as shipped code, and marketing pages can go live directly.

What if I only have one project?

Then a project based scope fits better than a retainer. One scope, one price, agreed before anything starts.

Got a project in mind?
Pick a time.

Thirty minutes to talk goals, scope and timing. No prep needed.